The
e-mail marketing industry will soar to a 4.8 industry by 2004.
(Forrester, 2000)
In
2004, e-mail list rentals and e-mail marketing service outsourcers
are projected to rake in about $5 billion (Forrester)
Opt-in
e-mail volume will jump from 52.3% to 61.1 billion by year-end
2000, and reach 240 billion messages by 2003. (Emarketer)
By
year-end 2002, there will be 135 million e-mail users, representing
59% of the overall U.S. population of adults and teens. (Emarketer)
There
were 409 million e-mail boxes worldwide in 1999, up from 234
million a year earlier. (Emarketer)
According
to the new eMail Marketing Report, total e-mail marketing
expenditures in the U.S., which reached $898 million in 1999,
will increase 417% to $4.6 billion by year-end 2003. (Emarketer)
U.S. firms will increase their spending on e-mail ads by a
factor of 20 over the same period, from $97 million in 1999
to $2 billion in 2003. (Emarketer)
Already,
leading marketers such as Macy's, Blockbuster Video, Charles
Schwab & Co. and J. Crew have enthusiastically embraced e-mail
direct marketing. (Emarketer)
